COLONY BRANDS, INC. ADDS 12 BRANDS TO ITS PORTFOLIO
COLONY BRANDS, INC. ADDS 12 BRANDS TO ITS PORTFOLIO WITH PURCHASE OF ASSETS OF AMERIMARK INTERACTIVE, LLC AND ITS SUBSIDIARIES
Colony Brands, Inc., one of America’s oldest, largest, and most successful omni-channel direct marketing companies, recently expanded its portfolio of catalog brands with the purchase of certain assets of AmeriMark Interactive, LLC. The acquisition of twelve print and e-commerce retail brands was completed on June 16, 2023.
Formerly The Swiss Colony, the Monroe, Wisconsin based Colony Brands was founded in 1926. Nearly 100 years later, the company remains privately held by the family of founder Ray Kubly. Their family of brands is a combination of home-grown and acquired titles, including the long-standing holiday food gift brand The Swiss Colony, as well as Seventh Avenue, Montgomery Ward, Monroe & Main, Ginny’s, Midnight Velvet, Ashro, Country Door, The Tender Filet, and The Wisconsin Cheeseman. Prior to AmeriMark, the company’s most recent acquisitions were Ashro (2006), Montgomery Ward (2008), and The Wisconsin Cheeseman (2011).
“This is an exciting milestone for our organization,” said Bob Erb, President & CEO of Colony Brands, Inc. “As one of our core business development strategies, we are continually looking for new growth opportunities that are synergistic with our current portfolio of brands and our affiliated companies. We feel fortunate that our solid financial footing and position in the marketplace allowed us to act quickly and successfully on the acquisition of these brands, and we look forward to continuing to provide great products and service to AmeriMark’s customers as these brands now become part of the broader Colony Brands organization.”
“This is the largest acquisition in our history and we’re anticipating many of these brands to be up and running again soon as we work through the process of integration and execution of our business plan,” Erb added. “The product assortment these brands carry is very complementary to what we offer today and sets us up well for growth and a prosperous future while also serving a market that has shopped from these catalogs for many decades in some instances.”
The catalog brands acquired through the recent purchase include Carol Wright Gifts, Dr. Leonard’s, Harriet Carter, Essentials by Anthony Richards, Healthy Living, FeelGoodStore.com, Anthony Richards, Beauty Boutique, Complements, Time for Me, and certain assets relating to the Windsor Collection and Fresh Finds brands.
Colony Brands is a significant employer in the Midwest with over 1,000 full-time employees and a large seasonal workforce.