Colony Brands President & CEO discusses customer trust.
Colony Brands President & CEO, John Baumann, was recently interviewed by Clarus Commerce to discuss more about today’s customer and the value of trust. On their blog, Content Specialist, Jim Tierney paints a well-worded picture of the challenges retailers are up against in today’s ever changing market.
“In The Age of the Customer, consumers call all the shots. They are in control because of a plethora of choices available to them. In today’s hyper-connected world, consumers want to feel that they are engaging with brands in a meaningful way. Gaining consumer trust has become that much harder today given the retail/technological backdrop.”
Read the full article here: